Writing these blog posts over the last eight weeks has been a fun experience. Today will be my last post on the PR Rookie because I am now moving on to a new chapter. I’m excited about what the future holds, and I intend to keep an open mind. This traineeship has allowed me to explore different areas of the industry and learn more about myself. I want to think that in five to ten years, I will be more established within the field, and I hope to have an extensive Public Relations and Communications career and knowledge in different areas. My hope is that I become more confident in my writing abilities. For instance, when it comes to writing press releases, media lists, pitching, and many more challenging skills. I like to be open-minded and let God take control. God is a significant part of my life, and I let him guide the way; I leave everything to him. Although I am very interested in PR and Communications, my journalistic background is something that I would like t...
The lack of diversity in the Public Relations and communications industry is shocking. According to the PRCA institution, their latest survey carried out in 2016 revealed over 91 per cent of industry professionals are white. That may not seem shocking as 91 percent of the population are white. However, this is problematic when it comes to representation of ethnic minorities. On the surface it may seem as though there is enough representation, but the population of ethnic groups are more concentrated in urban cities such as London, Manchester, and Birmingham, where the Public Relation and Communications industry are mostly based. In London alone, 43.4 per cent of the population is white, which shows that these institutions are not representatives of the areas they’re situated in. This is a complex issue which cannot be solved overnight, but industry and government can start to implement changes. And, in five to ten years’ time hiring pool will hopefully be mor...