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Which PR publication and website is best for you!


 

The PR market is extremely competitive, so naturally the internet is saturated with PR materials, blogs, and publications.

Unfortunately, people do not always have the time to sift through different websites and newsletters, which where I come in. This blog post will hopefully help you make an informed decision of where to get your PR kick.

  

1.     PR Week is one of the world’s leading PR publications. Unlike some of the other websites/publications mentioned in this blog post, PR Week targets and has a global audience. With News filtering in from London, New York and Hong Kong, PR Week can deliver to their audience a unique perspective on national and international issues. They focus on global news and incorporate PR within their stories, looking at how current issues affect PR. What makes PR Week stand out is that they can offer a wide network that spans across three different continents, making it a great publication for anyone to be exposed to. This is a great publication for all age groups, as it often covers issues that can influence all demographics. These being gender/race diversity and equality. I think that older ages will also appreciate the print aspect of the publication, which shows it caters to all types of audiences. Those that like to consume news online or with a physical paper.

 

2.     Provoke Media, previously known as The Holmes Report, is a website that aims to encourage PR practitioners to maintain the industry standard, as well as highlighting its importance to professionals and the public alike. They offer free content as well as premium content, which is like PR moment, but dissimilar to PR Week which has a hard pay wall. Provoke Media tends follow industry movements and topical issues in the same way as PR Week. There is a podcast which is a great form of engaging content. I would recommend this for everyone as it is relevant and is available on different platforms.

 

3.     PR Moment is a lot more intimate in the sense that they provide industry testimonials, which are helpful to those who are curious about the different routes into PR. There is more of a storytelling element here, which publications such as PR Week lack. This can be seen with their podcast, which is a great example of engaging storytelling content. According to Statista in 2021 89% 16–24-year-olds consume their news through the internet. Having said that their online presence is surprisingly weaker in comparison to PR Week. This is also great for individuals wanting to develop their understanding of the PR industry. I would say this focuses less on news but more about what people do in the industry and their journeys. 

 

4.     I would describe Gorkana (Cision) to be suitable for an employer. This is because it equips PR companies with the tools and data to navigate the PR landscape. They offer training which none of the other websites I have mentioned offer. Although, it is UK based they have a global customer base that they provide rich databases for, social media software and insightful analytics. This is great for employers because it opens opportunity for growth, as it seeks to connect individuals as well as encouraging company development. On the flip side, they also offer career advice and post job vacancies for people looking for new opportunities. 

  

5.     Communicate magazine is a publication that covers the UK’s corporate PR landscape. This is different to Corporate Comms magazine which focuses on UK news alongside global news. This is less news based as it centres in on the corporate community, features different awards and schemes. This would be great for employers who are seeking tips and ways of improving their office environment. There is advice on ways to support staff in different areas of corporate PR, but most importantly within wellbeing, pay gap, and gender and race equality. Also, there are short and impactful interviews that offer employers insight to different experiences, which is important for employers to be exposed to for the good of the workspace.

  

6.     Lastly, I will be reviewing Corporate Comms magazine. As you can tell by the title this publication solely covers the corporate PR sector. This is perfect for anyone that is interested in corporate PR or environmental, social and governance (ESG). It investigates the corporate and environmental aspects of businesses rather than discussing campaigns. It also comments on the changing infrastructure of the industry. A unique quality about Corporate Comms magazine is that they recently held their inaugural Corporate Purpose Summit. This summit aimed to create conversations surrounding the role of corporate purpose today and what it is to look like in our everchanging world.

 

Hopefully, this has helped you find the best platform for your needs. Each of these websites/publications are great and help people at different stages of their career. 

 

Comment down below which one aligned with what you’re looking for.
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Location: London, UK

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